Driving and increasing the traffic to your website
In our previous article we discussed the main reasons why any business should have its own website. But having a website it not enough. In order for a website to be successful there needs to be a significant amount of visitors who may possibly convert to customers. So in this post we are going to give some guidelines on how to generate and drive more traffic and visitors to your website.
Keep your website content updated
- having an updated website shows that you care about your business and increases your returning visitors.
- it keeps search engines coming back to your website more often thus helping you climb higher to search engine results
Note: Remember to write content which includes your target keywords (keywords that visitors will search for when looking for similar articles to yours in search engines). This will help increase your SEO traffic.
Example: In the US, Tribune achieved an increase of 20 million visits by including the phrase “Michael Jackson dead” when writing articles for the death of Michael Jackson and scored top place when searching for the particular term.
Engage to social media such as Facebook and Twitter
Social media are a fast growing trend which will help you gain online recognition and more fans and followers, promote your products and services and even post offers, sales etc.
Note: remember to keep your social profile constantly updated – you do not want to start loosing fans or followers
TIP: According to baekdal.com “an active fan is worth 445 people while it takes 14,000+ visitors to generate a single active fan”
Setup and send out an email newsletter
Create email marketing campaigns and send newsletters to anyone who might be interested such as coworkers, clients, associates etc.
Note: Remember not to spam everyone. Ask for their permission first and include a “remove me from list” option
TIP: Have a “subscribe to our newsletter” form on your website to gather more emails from interested visitors
Promote your new website through Press Releases, Media coverage etc.
This will help increase your website traffic by driving visitors to the website who are not involved in Social networking and people not so involved in online media in general.
Last but no least: Talk talk talk.
Tell everyone about your new website. Personal relations are a valuable tool to promote your new website and icrease your visitors and website traffic.
WabbieWorks can promote your website in the best possible way through its specialized and effective online promotion services. If you are interested contact us or request a quote.